Wellpoint is the refreshed consumer-facing brand used by certain affiliated Anthem Blue Cross Blue Shield individual and family health plans. These ACA marketplace plans focus on affordable coverage, preventive care, and accessible virtual and behavioral health services.
If you want a plan backed by a large, experienced insurer but branded for everyday consumers, Wellpoint can be a strong fit. Many members appreciate the focus on simplicity, digital access, and support programs for families.
Source: https://www.wellpoint.com